Fernwood was hired by a dressmaker to create a visual identity and e-commerce website for her new fashion brand.

The client’s dream and creative concept “build a dress” needed to be built into the e-commerce site so that the customer would be offered two sales channels to buy from. A made-to-order ‘add-to-cart’ section plus a custom ‘build-your-own’ experience. It was a huge challenge to pull off but a powerful sales tool was built.

Exquisite Corps is eco-conscious clothing worth the wait. This word-of-mouth business model and evolving sales tool will meet the client’s needs and customer base for many years to come.