The Beaumont Studios engaged Fernwood to create the brand identity and website for their new online radio station, Bside.radio — a livestream and broadcast platform amplifying emerging and established local artists across diverse genres.

Through discovery, we explored two design directions: one rooted in The Beaumont’s existing brand style, and another — ultimately chosen — inspired by the client’s vision for something more raw and atmospheric. The result is a muted, industrial, modern aesthetic: understated yet distinct, anchored in deep blues with subtle accents of yellow and pink. The identity reflects the quieter, more intimate side of music — the spaces where sound is crafted, recorded, and shared.

Following approval of the identity system, we designed and developed a fully responsive WordPress website featuring a built-in WPLive player for live audio and video streaming, dynamic third-party integrations, an archive for past shows, contributor submission tools, and a newsletter sign-up.